
All the participants had access to a random question for 180 seconds, time that should be sufficient for the users to be able to find the answer and enter it. The one who managed to do it faster made it to the finals.
What is more funny that this competitions had two disqualified participants - a sort of doping control. Those two buddies found out that they work in the same office building and where coordinating their strategy in order to remove rivals.
The competition was a good marketing move. The company managed to attract 1000 participants and some other 10.000 spectators.