Here is a very interesting story about Paris and Fashion.
Taken from
http://www.fashionjobreview.com/French_Fashion.html where you can read the whole story.
By the 13th Century, the silk trade was well developed and Venice became THE place to sell luxury items from the Mid and Far East. Its strategic position in Northern Italy could be reached by land or by sea, and goods traded there quickly found their way to surrounding areas like Austria, Switzerland, and France.
Between the influx of money and exquisite textiles, clothing began to take on new importance. Instead of being primarily a way to protect one’s self from the elements, it became a means to display wealth and status. A whole industry of craftsmen emerged to create and assemble beautiful clothing for the wealthy.
Thus, the fashion industry was born.
By the late 1400’s, the Italian economy was in such good shape that its citizens could spend their time in pursuits other than those required of daily living. Interest in the classics like art, sculpture, and music resumed, and The Renaissance was born, with Italy at its center.
With Michelangelo, Raphael, and da Vinci at their zeniths, these were heady times, indeed. But like all good things, the Eastern silk trade eventually came to an end. By the late 1500’s, Spain, with its newfound wealth from the New World, soon emerged as the fashion capital of the world.
While the Italians loved festive colors and flirtatious styles, the Spaniards preferred somber tones in stiff fabrics, to reflect the piety of their Catholic court. The Spanish ruff and farthingale dominated in the late 16th and early 17th centuries, spreading to both France and England. Queen Elizabeth I’s wardrobe strongly favored the Spanish style.
But something happened in the mid-1600’s that would forever change the course of fashion: Louis XIV was born.
Louis XIV was, by all accounts, a vain, arrogant man who was nonetheless endowed with an incredible sense of the aesthetic. He was also obsessed with elevating France’s status in the European community, and used all his available resources to that end. He ruled France with an iron hand from his palace at Versailles, and spent lavishly on beautiful objects like art, furniture, and clothing. Anyone who wished to be in his inner circle was required to do the same.
Thus, by the late 1600’s, a large portion of the French economy was derived from clothing and dressmaking goods. Anyone who was anyone kept up with French fashions, which could be a full time job since they changed frequently. It was said that men’s jacket styles changed 69 times during Louis’ 72-year reign, compared to just 4 times during his father’s 33-year reign. France was THE fashion center of the world, and remained so until the French Revolution began in 1789.
When Napoleon took control and started to rebuild in 1804, the French economy was in shambles after 15 years of war. Looking for ways to stabilize and rebuild, Napoleon turned to the fashion industry to stimulate the economy. He imposed a blockade on trade with Great Britain, who was the world’s leading textile manufacturer at the time, and insisted that all dressmaking goods be made in France. He then instated a rule that no one could come to the French court twice dressed in the same thing. Thus, frequent visitors to the court spent their days – and a lot of money – with their dressmakers, creating clothes that could be worn to court.