These days all sports brands have in their collection a special segment dedicated to Lifestyle. Puma & Adidas go as far as hiring named and famous designers to design their lifestyle collection, e.g one of the regulars with Adidas is Stella McCartney. These brands have also employed Indian Designers to design collections for them.
Today all sports brands have in their collection a special segment dedicated to the lifestyle. Puma and Adidas go as far as hiring and the names of famous designers to design your lifestyle collection, these brands have also resorted to Indian designers to design collections for them.